We go further to ensure the restaurant brand continues its growth in market with ongoing strategies that create an ever-growing group of loyalty fanatics. In digital brand activation, all forms of online marketing tools come into play, including social media and video marketing. We work to identify the right media channels, the right timing, and the right messaging that will create the optimal situation for a successful opening. What is Brand Activations Brand activation involves using digital marketing tools and techniques to drive direct interaction between a brand and its consumer base.

Digital activation efforts are how we remind our customers that the brand is authentic while meeting them in the places where they do their research and make decisions.

As a result, we essentially interact in a virtual world with most brands. Months before a new restaurant or restaurant unit is opened, the strategy for guiding the market through the journey from unaware to advocacy begins.Īt Vigor, we collaborate with you to develop successful go-to market strategies for restaurant brands new and existing. Digital activation is critical because the way we deal with modern customers has evolved. In both scenarios, restaurants need a strategy for building interest and intrigue, acquiring new trials, then establishing a path to loyalty. The equity they’ve built in their home markets is erased, leaving them starting from square one. Interest is high for new brands, but can be followed by a plateau if that buzz isn’t pumped up and maintained.Įxisting brands moving into new markets have similar challenges to new brands. New restaurant brands have an uphill battle, but a unique advantage out of the gate.

Digital brand activation